About Dale Manning
I am a well-rounded marketing/technology professional with over 25 years of leadership within ad agencies, record labels, technology and eCommerce companies. I have always loved diving into client’s business challenges and implementing customized solutions. I am grateful for my career experiences. I believe they came to me as a result of dogged determination, collaboration, communication and in being committed to delivering multiple projects on time and on budget.
My career began at Hewlett Packard’s Inkjet Division, where I witnessed firsthand how a well-run business and an inspired team can hit its stride and build truly revolutionary products. 5 years into my time at HP, I was selected to receive formal training in HTML. This education focused my career path going forward.
I launched a web development company in 1994, building first generation sites for the WWF, Kettle Foods and many others. I eventually merged my company into Koopman Ostbo and accepted an executive role at the ad agency. My next role was VP of Technology at CMD in Portland, OR, directing a team of over 50 internet professionals and spearheading multi-million projects for clients like United, Intel, Nike and Doc Martens.
In 2000, I founded the digital services company, Idea Den. Idea Den represented over a dozen A-level music artists for over ten years. In 2010, I sold my company to BPG and joined their team as an executive. Some career highlights here for me were in managing the online brands of The Doors, Imagine Dragons, Alice Cooper, Zac Brown Band, Tupac, Third Day, Garth Brooks, Brad Paisley and dozens more. My business partner and I also raised 12MM to build MasterChannel, a truly pioneering ecosystem for entertainment brands. This technology was eventually licensed to the Universal Music Group.
Currently, I am VP of On Demand and Marketplaces at OneLive. OneLive is the largest e-commerce enablement company for both entertainer and sports brands. I am responsible for advocating and assisting our clients in on-demand production of merchandise and in the integration of their online store to the world’s biggest marketplaces.
Product Creation, Development, Management, Roadmap, Analytics | Team Leadership | Market & Pricing Analysis | Strategic Planning | Marketing Technologies | Biz Dev | eCommerce Systems | Marketplace Integrations
Web Systems Development | AdTech/Marcom | eCommerce (Full stack) | Print On Demand | Online Product Strategy | SaaS Product Development | Music & Sports Business | Integrated Marketing | Marketplaces
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